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Photo Marketing Rehab


When, Where & Cost
Date Location  Cost

11/16/2011
TIME: 5pm Expo/Social Hour

MEETING: 6pm

Minneapolis, MN
Shelter Studios
2112 Broadway St NE
Suite 150 

$10 for Everyone!

 

Are You Ready to Admit You Have a Problem?

 

Then it’s time for a career intervention with marketing insights presented in this 12-Step Marketing Rehab program for photographers. It’s open to anyone in the photographic community who is willing to listen to this no-holds-barred seminar on what works and doesn’t work in photographer websites, portfolios and promotional materials. It’s a one-day event featuring three break-out sessions lead by art producers, art directors, consultants and more, plus an accompanying exhibition of professionals and organizations that will provide you with the resources you need to revamp your marketing.

 

This is rehab, not daycare, so don’t come if you can’t take the heat. It is not a place to share your portfolio with or to network with the presenters. Socializing is fine, but there will be a strict “no sales” policy in place and those violating this rule will be asked to leave. The presenters will be in attendance for one reason and one reason only: to share their expertise with the group. 

 

Why Rehab?

 

Long story short, this whole thing came about when a local art producer from a national ad agency was having a difficult time finding appropriate work to share with art directors who were not familiar with this market. In some cases, the websites actually unsold the photographer. So instead of getting mad, she decided to get even – even playing field, that is. What you don’t know can hurt you.

 

Session One: Three panelists will each share the websites/work/promotional materials of three photographers that “do it right” and describe why.

 

Session Two: Three panelists will give their opinions on best practices in contacting potential clients.

 

Session Three: Three panelists will discuss the “best bang for your buck” when it comes to marketing yourself.

 

Panelist Include:

 

Dave Lewis
Freelance Art Buyer/Photo Producer

The main reason I've had great opportunity in this business is being surrounded by passionate, smart and very talented people. Relationships with clients, agencies, artists and crew are key. I have fifteen years’ experience in print and Internet advertising with local, national and global clients and artists. Production experience in Argentina, The Islands of the Bahamas, Canada, England, Germany, the United Arab Emirates, Uruguay, and the USA. I've worked with budgets from “Please do this for lunch” to $600,000+.

A motto I frequently remember is "If your head is wax don't walk in the sun".

 


Jason Cooper Hall
Art Buyer at Fallon

Jason has spent his days and nights in the Advertising and Entertainment world.  Currently an Art Buyer at Fallon, he has also worked at Martin Williams, Best Buy, and Dayton's.  He has worked on studio films as well as local independent projects, with 2 years working for the Coen Brothers in Los Angeles.  His uber-cute french bulldog "Ouie Pierre" almost has more friends on Facebook than him. They can usually be found walking along the river at St. Anthony Main.

 

Mary Virginia Swanson
Creative Consultant
http://mvswanson.com

Mary Virginia Swanson is an author, educator and consultant who helps artists find the strengths in their work and identify appreciative audiences for their prints, exhibitions and licensing placements.   Her informative seminars and lectures on marketing opportunities have proven to aid photographers in moving their careers to the next level. Swanson maintains a popular blog about opportunities for photographers called Marketing Photos and coauthored Publish Your Photography Book with Darius Himes (Princeton Architectural Press, Spring 2011). Her next title, Finding Your Audience: An Introduction to Marketing Your Photographs, will be available early in 2012.

 


Tina Long

Creative Resource Manager at Periscope

Tina Long is the Creative Resource Manager at Periscope. She started out in advertising working for film directors where she procured props, wardrobe, and scouted locations for television commercial and music video productions, eventually moving up to produce commercials for several film production companies in Minneapolis.  In 2004 Tina shifted to produce print creative on the agency side at Periscope where she directs the team of three art purchasing representatives and producers, sourcing available talent and overseeing the necessary business arrangements with modeling agencies, photographers, illustrators, and such. In addition to producing, Tina manages Periscope’s Minneapolis photo studio.

 

Jess Dudley
Creative Consultant
http://www.wonderfulmachine.com

As lead producer, Jess Dudley has estimated and negotiated hundreds of photo assignments and produced scores of shoots for clients big and small. Jess has been with Wonderful Machine from the start, playing an integral role in it's growth and success. Jess also works on targeted marketing campaigns for our photographers and he arranges monthly portfolio events with major clients and creatives around the country. Jess is also a regular contributor to APhotoEditor.com

 


Carolyn Potts 

Creative Consultant
http://www.cpotts.com

During her 30 years as a successful photography rep, her photographers were hired by top ad agencies, design firms, corporations, and magazines around the world–and appeared regularly in award annuals.

Since 2004, Carolyn’s been providing her consulting clients with career-revitalizing portfolio edits and highly-effective photography marketing strategies. She contributes to the photo community via her newsletter, blog, and national speaking events to provide photographers with the resources they need to become their own best rep.

She’s a regular contributor to the ASMP Business Blog as well as a portfolio reviewer at PhotoPlusExpo, The Palm Springs Photo Festival, and several photography schools. Carolyn can be found at cpotts.com, FaceBook and Twitter. For consulting session info, please call (312)560-6400.

 


Mark Pakulski

Art Buyer at OLSON

Mark Pakulski is currently a Senior Art Buyer at Olson in Minneapolis with over 7 years of agency  experience including Fallon Minneapolis. Prior to entering the agency world, Mark worked held various freelance production roles on feature films, commercial and music video productions including Location Manager, Production Coordinator and Associate Producer.  Mark attended the Minneapolis College of Art + Design in the BFA photography program.

 

Desiree Barbeyto
Manager Global Photography, Target Corp

 With a background in performing arts Desiree left the stage to begin a career in Marketing as a fashion stylist and photo producer. She has over 10 years experience in creative services and art-buying management leading & developing teams to produce award winning creative. 
Responsible for creative execution and account relationships, she’s an expert in managing the unmanageable across all media channels. Desiree is currently Manager of Global Photography.

 

 

 

We will be accepting all major credit cards at the door