CGI and Photography: What Matters, What Works and What it Means with Walt Jones
When, Where & Cost
Social hour: 6pm
514 Studios, 514 N 3rd Street, Suite 101
20.00 Non Members
Is CGI going to replace photographers? Should we all throw away
our cameras and start learning computer graphics?
Are these even the right questions to ask?
There's no doubt that CGI - Computer Generated Imagery - is changing the landscape of photography as we know it. Whereas ten years ago car ads, product brochures, architectural images and fashion spreads would have been shot with a physical camera, they're now increasingly turning to CGI as a way to cut costs and increase artistic flexibility. These days it's hard to find an image that wasn't in some way touched by a computer. But, as it turns out, CGI isn't the death knell to business that many photographers make it out to be. In fact, not only does CGI offer up new and exciting opportunities for photographers, but CGI simply couldn't exist without "traditional" photography working behind the scenes.
Learn about the exciting new opportunities CGI affords photographers while also seeing how many of the old business models still hold. Using real-world examples from past projects, I talk about the how CGI and photography are natural colleagues, the inherent challenges of trying to do things "fully-CG" and why it's nearly always a hybrid solution in the end. I talk about CGI's parallels with traditional photography, the steps involved in creating an image from start to finish, and the tools, software and "digital assets" required. I talk about how photographers can see themselves as producers and designers, and not camera operators.
Take your imagery further by understanding and exploring some amazing tools that enable you to do more.
This program is recommended by the ASMP. Walt's past presentations in Los Angeles, Chicago, Cincinnati, Seattle and San Francisco have received rave reviews. His thoughts on working with CGI have been featured in the ASMP Bulletin.
- What is CGI, anyway?
- If we take a picture with a digital camera and use Photoshop, is that "computer-generated?"
What is CGI good at?
- What is CGI bad at?
- How does CGI work?
- What is the production "pipeline" like?
- How do CGI and photography work together in today's world?
- Can CGI exist without photography?
- How can photographers integrate CGI into their workflows without having to learn a whole new set of tools and techniques?
- What does the future hold for CGI and photography?
Walt Jones is both a still photographer and producer, as well as someone who utilizes CGI on a daily basis. He has contributed to the visual effects of numerous music videos and over a dozen films, including Superman Returns and The Chronicles of Narnia. Walt was part of the team that won an Academy Award for their work on The Golden Compass.
See the Walt Jones website here: http://cgi.waltjones.com